Grove Co. makes eco-friendly cleaning product swaps easy

It's me and my aluminum soap refills forever.
By Miller Kern  on 
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spray bottle, stain remover, and metal bottles of soap sitting on wood counter
Grove products are eco-friendly and cute. Credit: Miller Kern / Mashable
Grove Collaborative eco-friendly household products
Grove Co. offers affordable eco-friendly household items, and the $20 per year subscription gets you free shipping and bonus gifts.
Mashable Score 4.7
Sustainability 4.7
Wow Factor 4.5
Performance 4.5
Bang for the Buck 5
The Good
  • Recyclable packaging
  • Huge variety of products from bamboo toilet paper to laundry detergent
  • Some products available at Target
  • Plastic neutral, aiming to be plastic-free by 2025
The Bad
  • Natural cleaning products aren't as strong
  • Soap refills only hold enough for one dispenser

I’ve always been a reusable soap dispenser girly, but my issue is that most soap refills come in big plastic containers — which feels like it defeats the whole purpose of using refillable dispensers. I did some digging around online to see if I could find more recyclable soap refills, and I found Grove Collaborative.

Grove Co. is an online storefront that houses its own eco-friendly cleaning products along with well-known favorites like Mrs. Meyer’s Clean Day and Method. What really drew me to Grove was its hand soap and dish soap refills that come in aluminum bottles. Aluminum is essentially infinitely recyclable, so I felt much better about buying these soap refills than plastic ones from Amazon or Target. Currently, Grove is plastic-neutral, and by 2025 the company aims to be 100 percent plastic-free.

The actual soap itself is made with 97 percent plant-based ingredients and uses natural fragrances. My favorite is the lavender and thyme scent. While I was drawn in by the soap, I stayed for the other eco-friendly cleaning products. Some that I keep in rotation are walnut sponges, recycled plastic trash bags, and bamboo paper towels. Plus, Grove has super cute reusable glass spray bottles and soap dispensers.

glass spray bottle with small bottle of grove cleaners
Grove's cleaning sprays come as concentrates that you mix with water. Credit: Miller Kern / Mashable

Do you need the Grove Co. VIP subscription?

You don’t have to be a subscriber to purchase Grove products, but you do get some decent perks if you do subscribe, including free shipping on orders over $29, full-sized gifts added to orders, and exclusive VIP sales. Regular shipping is $4.99 for VIP orders under $29 and non-subscriber orders under $49.

The subscription costs $19.99 per year, so it’s on the very cheap end of subscription services. It’s worth it if you plan to place four or more orders per year.

Before you make your first purchase, Grove will add suggested products to your cart for you, which you can obviously remove or swap for others. After you make a purchase, Grove will automatically set your products to renew on a monthly/semi-monthly basis, which is either annoying or helpful depending on who you are. I found it a bit annoying because I live alone in a small studio apartment and a monthly refill was too frequent for me. Luckily, you can go in and change the frequency or if you want the products to be recurring or not.

One thing I really appreciate about the Grove Co. subscription is that I can skip orders whenever I want and only reorder products when needed. They'll send you emails to remind you when your next order is about to ship, so you don't forget to cancel if you need. I honestly don’t feel the pressure of the subscription. Possibly the best part about ordering from Grove is that you get a cute little personalized note written on your box. I get to order eco-friendly products and feel like I’m supporting a company that cares about its customers.

box with "you made a difference today" written on it
I made a difference today :) Credit: Miller Kern / Mashable

Is Grove Co. a realistic eco-friendly swap?

I do have to admit that I canceled my Grove Collaborative subscription. The Target a block away from my apartment stocks Grove products, and for the types of products I regularly purchase from Grove, it seemed more sustainable to just walk down the street and buy them from Target than to have them shipped and delivered to my apartment. Though, the products are a little cheaper on Grove’s website. And I do miss my hand-written notes.

bottles of grove co soap on target shelves
I just pick up my Grove Co. products from Target now. Credit: Miller Kern / Mashable

Aside from that, honestly, I found myself missing the power of bleach for my kitchen and bathroom. Grove cleaners come as concentrates that you mix with water and I just didn't feel like they were getting the job done on some of the surfaces in my apartment. I was interested in Grove for its sustainable packaging more than its natural ingredients. So, I switched back to buying the occasional Clorox product in addition to my Grove cleaning products. 

If you’re like me and want to smell chemicals to feel like your home is getting a good clean, a Grove subscription might not necessarily be worth it, but the products are definitely still worth checking out. I feel so much better about stocking my apartment even if I’m just buying recyclable soap refills and recycled trash bags. And if you’re into eco-friendly cleaning swaps and like natural ingredients in your products, a Grove Co. VIP subscription is a no-brainer.

How we tested

I have used Grove products for around two and a half years now and used the VIP subscription for a year. I've tested a range of products such as sponges, stain remover, wrinkle spray, hand sanitizer, dish soap, and cleaning spray.

When coming up with the review scores for Grove, I considered:

  • Sustainability: Everything available from Grove Co. has met standards for ingredient transparency, is cruelty-free, and is 100 percent plastic-neutral. Grove also has ingredient, manufacturing, and ethics standards for its partner brands.

  • Everyday use: In evaluating the performance score, I looked at whether Grove could fully replace my normal cleaning and household items. For products such as sponges, hand soap, and toilet paper, I love Grove. But for bathroom and kitchen cleaners, I still break out the Clorox.

  • Price and accessibility: Grove doesn't require a subscription to purchase and regular shipping is only $5. The subscription is on the super low end for subscription costs at $19.99 per year, and the products themselves are affordable and no more expensive than their non-sustainable counterparts. Grove is also available at Target for those who prefer to shop in person.

woman with short blonde hair smilling
Miller Kern
Deputy Editor, Shopping and Reviews

Miller Kern is the Deputy Editor, Shopping and Reviews at Mashable, where she writes and edits reviews, roundups, and deals about tech products including headphones, skincare devices, laptops, sex toys, e-readers, robot vacuums, and more. She has five years of experience writing buying guides, gift guides, and deals, and covering shopping holidays like Prime Day and Black Friday. Miller can tell you which products are actually worth your money. She also explores trends in the shopping sphere, such as dupes and viral TikTok moments.


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