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UPDATE: Nov. 13, 2024, 11:05 a.m. EST This story has been updated with more info about Walmart's first Black Friday Deals event.
Walmart is hosting a pair of "Black Friday Deals" events in November, taking full advantage of the shopping holiday's unusually late timing in 2024.
The big-box store's staggered seasonal sales involve extra early access for paid Walmart+ members, new surprise deal drops, and an expanded beta test of its new generative AI shopping assistant this year. Annual Walmart+ subscriptions are now just $49 (or 50% off) through Dec. 2 to entice shoppers who haven't signed up yet.
When do Walmart's Black Friday deals start?
Walmart's first Black Friday Deals event began Monday, Nov. 11 at 12 p.m. ET for Walmart+ members before opening to the public at 5 p.m. ET. (Last holiday season, the Walmart+ crew only got a three-hour head start.) Highlights include a $498 75-inch 4K TV, a $30 Keurig, and record-low prices on the new Apple Watch Series 10, the AirPods 3, and the Dyson V12 Detect Slim. Select deals from the sale will arrive in stores at 6 a.m. local time on Friday, Nov. 15,
The second Walmart Black Friday Deals event is scheduled for Monday, Nov. 25, and the same five-hour, members-only early access period will be in play. Certain offers will be up for grabs in stores on Friday, Nov. 29, which is Black Friday proper.
Walmart said it will drop deals online and on its app in the middle of these events — not just at the very start of them — which is another new twist to its programming.
The retailer will tie a bow on things with a Cyber Monday deals event that starts Sunday, Dec. 1 at 5 p.m. ET for Walmart+ members and at 8 p.m. ET for the laity. That sale will be held exclusively online and on the Walmart mobile app, and run through actual Cyber Monday on Dec. 2.
Wishlist looking sparse? Walmart is expanding the beta test of its new AI shopping assistant to more customers as part of its savings events. The company said its in-app tool will be able to answer questions "in natural, free-flowing conversations" to help shoppers find products and make purchasing decisions.
A Walmart rep told Mashable that the retailer won't match pricing if an item purchased there during a Black Friday Deals event gets cheaper later on. (This is something Best Buy and Target both do during their holiday sales.) But if you wind up with buyer's remorse, most items purchased at Walmart through Dec. 31 can be returned until Jan. 31, 2025 under its extended holiday return policy.
What are Walmart's Black Friday hours?
For traditionalists, Walmart's brick-and-mortar locations will be open from 6 a.m. to 11 p.m. local time on Black Friday. (As mentioned, that's the day its second Black Friday Deals event makes its way to stores.)
The company previously confirmed that all Walmart stores will be closed on Thanksgiving Day "so associates can spend the day with their families."
Topics Black Friday
