New consumer protection rules would block data brokers from selling Americans' sensitive info

The Consumer Financial Protection Bureau hopes to rein in transactions that can expose Social Security numbers, financial details, and more.
By Chase DiBenedetto  on 
A hand hovers ominously over a keyboard against a dark background.
The Consumer Financial Protection Bureau announced a new policy to limit malicious data trading. Credit: towfiqu ahamed / iStock / Getty Images Plus via Getty Images

Data brokers will be on a tighter leash when handling Americans' personal data, according to a new proposition by the U.S. Consumer Financial Protection Bureau (CFPB).

Under the proposed rules, brokers would be blocked from selling personal and financial data that contains identifying information, including Social Security numbers and phone numbers — a move that would also limit the ability of scammers to procure such data and target individuals specifically. Data brokerage is a vastly under-regulated area of concern for privacy experts, politicians, and consumers alike.

The regulations — should they remain under a Trump presidency — will recategorize brokers under the Fair Credit Reporting Act, passed in 1970, which protects consumers' personal data collected by credit agencies. According to CFPB director Rohit Chopra, the act has been widely evaded by data traders, and with the new policy, brokers would be treated the same as credit bureaus and background check companies, or any other company that sells data about income or credit scores, histories, and debt payments, TechCrunch reported.

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"By selling our most sensitive personal data without our knowledge or consent, data brokers can profit by enabling scamming, stalking, and spying," wrote Chopra. "The CFPB’s proposed rule will curtail these practices that threaten our personal safety and undermine America’s national security."

In February, President Joe Biden passed an executive order cracking down on foreign actors selling and procuring Americans' personal data, authorizing federal powers to prohibit data transactions with "countries of concern." At the time, this included known American adversaries like China, Russia, North Korea, Iran, and Venezuela.

Just last week, the bureau announced broader regulatory oversight of companies managing digital wallets and payment processing, including Apple Pay and Venmo, which will now be categorized in the same way as banking institutions and creditors. The agency also expanded its ability to monitor Big Tech's data collection and sharing policies under consumer protection laws.

Chase sits in front of a green framed window, wearing a cheetah print shirt and looking to her right. On the window's glass pane reads "Ricas's Tostadas" in red lettering.
Chase DiBenedetto
Social Good Reporter

Chase joined Mashable's Social Good team in 2020, covering online stories about digital activism, climate justice, accessibility, and media representation. Her work also touches on how these conversations manifest in politics, popular culture, and fandom. Sometimes she's very funny.


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